Marketing & PR Executive – Mawady

Job Summary.

Responsible for planning promotions programs to increase web-traffic & online sales. Combines advertising with promotional deals to entice consumers and clients to buy products.

Primary Responsibilities

-Marketing and PR Achieve a strong, visible social media presence and develop concepts with viral potential.

-Continuously monitor online public relations and ensure the success of client programs.

-Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.

-Visiting events and fairs related to company profile to generate new business. 

· Market Analysis for potential Products and Vendors.

· Work with Digital Marketing Team to create effective promotions based on digital analysis and local market research.

· Ensure quality of product description pages and content online.

· Work alongside product development team to incorporate promotions after product is complete.

· Plan & execute multi-channel marketing strategy through digital channels and other necessary offline channels to maximize promotion awareness

· Develop effective offers, promotions or campaigns through effective communication with vendors.

· Determine length and timing of promotions.

· Market promotions to various businesses.

· Engage social media team to utilize Instagram, Facebook & LinkedIn to promote discounts and coupons.

· Support Digital Marketing teams to Plan advertising campaigns.

· Measure Offers/Discounts/Campaign Performance based on categories and vendors.

· Coordinate with staff members who create and deliver ads.

· Create, review, approve, and revise copy.

· Oversee local media buying.

· Work with account executives & vendors to improve vendor engagement.

· Be a strong point of contact for vendors in terms of system training and engagement.

· Connect with Social Influencers in the industry to engage in terms of creating more awareness for promotions or products.

· Find effective local marketing channels to create maximized brand awareness.

Job Details

Posted Date: 2021-01-23
Job Location: Hawali, Kuwait
Job Role: Marketing and PR
Company Industry: Hardware & Building Materials

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor’s degree

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