Senior Corporate Branding and Marketing Officer (open vacancy) – Riyadh

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Job Description

Roles and Responsibilities·        Assist in the development of the corporate marketing and branding strategy, covering both offline and online channels, and execute it in collaboration with branding agencies·        Manage and effectively position the corporate identity of the company·        Perform analysis on customers’ perception of the company·        Coordinate tendering and purchasing of all marketing and advertising services, in coordination with Procurement·        Assist Branding and Marketing in the final selection of and coordination with marketing and advertising agencies and manage overall media relations·        Manage graphic designs and intranet site content and assist Digital Media with the development of the company’s internet website·        Ensure all marketing collaterals developed for the company and all advertising reflect the brand as per the brand guidelines·        Ensure all marketing activities are directed to increase brand awareness in the marketplace and continue building brand equity for the company·        Ensure development of all cultural / documentary marketing material in coordination with the Research and Analytics
Main KPIsCustomer·        Brand awareness/equity (aided and unaided)·        Considerers rate (# of considerers / total target audience)·        Compliance to cooperate identity (# of deviations from the cooperate identity guidelines / # of print collaterals reported by Internal Audit)
Capabilities and Learning·        Training attendance (# of training days per year)

Skills

Experience ·        5-7 years experience in cooperate and mall branding and marketing including 2+ years experience in a senior leadership role·        Relevant experience in KSA/GCC
Competencies·        Strong expertise in Marketing / Branding / Visual communication·        Strong strategic thinking, creativity and people skills·        Strong negotiation, coordination and time management skills·        Strong communication and interpersonal skills

Job Details

Job Location
Riyadh, Saudi Arabia

Company Industry
Real Estate; Retail & Wholesale

Company Type
Employer (Private Sector)

Job Role
Marketing and PR

Employment Type
Unspecified

Monthly Salary Range
Unspecified

Number of Vacancies
Unspecified

Preferred Candidate

Career Level
Mid Career

Years of Experience
Min: 5

Degree
Bachelor’s degree / higher diploma

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